Protein-enriched, deep cleaning shampoo for everyday use Promotes a healthy shiny coat giving that old fashioned squeaky-clean feeling. Good for dogs, cats, cattle, horses and humans. Use at full strength or dilute to five parts to one with distilled water. Wet animals coat thoroughly, apply a liberal amount of the shampoo and work it into the coat. Rinse well with clean water. For best results, leave on for five minutes.